We joined the Good Sam Club when we bought our first motorhome, and just as quickly dropped our membership because our mailbox was immediately crammed with solicitations to renew our membership, to sign up for their roadside insurance plan, and to buy this product and that service. Repeated letters and phone calls to Good Sam did no good, and the junk mail continued to stream in. Only after I wrote a very nasty article about it in the Gypsy Journal, which I sent to their CEO, did they finally take us off their mailing list.
While some of their products are very good, in particular their extended warranties and roadside service plans, the company as a whole is way too aggressive in their marketing efforts for my taste. And now, in their eternal quest to make a buck, they have stepped way over the line.
Good Sam recently sent out a new DVD titled Essential RV Maintenance to many of its members, with a notice that recipients had the option of either returning the DVDs, or paying $12.95 for them. Legally, nobody has any obligation to pay for, or return, any unsolicited product they receive in the mail, but a lot of people may not know that, and would either pay for the DVD, or have to go through the hassle of returning them.
When the action stirred a lot of criticism on the internet, CEO Marcus Lemonis responded with a letter that said, in part, “I asked myself, ‘What’s the best way for people to see what I am so revved up about?’ So we decided the best way was to put the DVD right in your hands with no risk or obligation.”
I’m sorry, Mr. Lemonis, but that’s just lip service after the fact, and one more example of why we no longer belong to the Good Sam Club. Did you ever consider that “what’s best” for you to spread your message may not be appreciated by the people who are on the receiving end? A lot of fulltime RVers do not appreciate having to pay the extra postage to have their mail forwarding service send them your junk, excuse me, products, that they have not requested.
The RV Daily Report said that at least 20 internet threads have been created about the unsolicited DVDs. I hope the word spreads far and fast, and that people flood Good Sam with returned DVDs, which they will have to pay postage on. I do that with all unsolicited junk mail like that. I like to cram as much as I can into a postage paid return envelope before I drop it in the mailbox. Maybe if enough people did that, and it started costing Good Sam to get their junk mail back, they might rethink their marketing program.
Yes, it may be a great DVD, and it might have some very useful information in it. But I’m a big boy, I don’t need you to decide what’s good for me. I already have the government doing that!
Thought For The Day – Seat belts are not as confining as wheelchairs.